VR and AR storm IBC2017

Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) will take centre stage at IBC2017, facing the industry scrutiny of fad or next wave of technology evolutionary force.

HTC Vive SVP of Virtual Reality, Rikard Steiber, will deliver the keynote presentation on 16 September looking at the road ahead for VR. The session will look at the emerging swathe of consumer devices and services, such as the Viveport VR app store, as well as showcasing successful VR experiences across platforms, from entertainment to sports content.

A robust panel discussion “Leaving the Hype Behind: Next Frontier in VR, AR, MR and Other Realities in Between” hopes to unearth the realities of VR and AV. Success stories, insight into the projects in R&D, and a pragmatic discussion about what will it take for VR and AR technologies to reach their potential will all feature.

Panellists include Edward Tang, Co-Founder and CTO of Avegant, a company that has developed ground-breaking Retinal Imaging Technology; Leen Segers, Co-Founder and CEO of LucidWeb, a pioneer in VR content development and distribution; and Tony Mugavero, CEO of LittlStar, a global network platform dedicated to VR and 360 content.

“VR, AR and MR are everywhere at IBC this year, from the conference to the Future Zone to the exhibition halls,” said IBC CEO, Michael Crimp. “There’s a real sense of excitement around these new technologies and IBC provides an ideal opportunity to learn more about the opportunities that are available for driving innovative content and creating new revenue streams.”

IBC2017 will also feature a Startup Forum which offers an invaluable day for established media houses, startups and investors working in VR, AR and MR to share their opinions on the future for these advanced media technologies. Speakers include Marco DeMiroz, Co-Founder of The Venture Reality Fund (The VR Fund), a company that invests in early-stage VR, AR and MR startups.

IBC has also curated a selection of conference papers on this hot topic, in a session entitled “VR and AR – The Production, The Potential and The Pitfalls”. Speakers will share some of the lessons that have been learned so far, as well as discussing the exciting potential of live-action VR captured with camera arrays, the potential adverse effects of VR and AR – and how to avoid them.

The IBC Future Zone has been created to deliver the latest ideas and innovations as a specially selected group of companies, including BBC R&D, Generic Robotics, NHK. Sennheiser and Immersia TV, showcases technologies including mixed reality, 3D audio and holographic projection, with a focus on multi-sensory virtual worlds and imagery of the future.

Additionally,  IBC will host the IP Interoperability Zone, an unprecedented gathering of leading executives from standards bodies and associations celebrated becoming the ‘IP history makers’.

The newly announced 2017 IP Showcase at IBC builds on the success of last year’s world-first, with great strides having been made during the intervening period in formalising and universally adopting the SMPTE ST 2110 suite of real-time IP signal flow standards.

The IP Showcase brings together the AES, AIMS, AMWA, EBU, IABM, MNA, SMPTE, and VSF to deliver a one-stop destination where everyone from broadcast/IT engineers and CEOs to TV producers can learn everything they need to know to unlock the full potential of using IP for real-time media.

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